FROM STRATEGY TO IMPLEMENTATION
Launched digital company that supports patients and family caregivers during an illness while creating business value for health care providers. EverydayVisit.com was a SAAS platform based in social media and user experience design and technology that achieved daily visits and communication. It provided private labeled versions of the sites to hospitals and clinics.
VP & GM ONLINE, INTERNATIONAL DATA GROUP
Led web strategy, technology, product development, business analytics, audience development, design, content strategy and operations. Led sophisticated lead generation programs. Managed cultural and organizational structure shift from a print-centric to online-centric company including development of business plans and investment strategy to relaunch all online properties.
COO, ASSOCIATE PUBLISHER, MIT TECHNOLOGY REVIEW
Managed Technology Review operations, technologyreview.com, print circulation and marketing for a MIT spin-off publishing company.
Martha is a senior digital media and marketing professional with extensive expertise in digital development and growth, especially growing businesses through new strategy implementation and new product development. Roles have included launching and managing digital properties including the management of the multiple disciplines of a digital business: P&L, lead generation, technology, design and UX, digital marketing, analytics, and digital content.
Martha currently consults with businesses on digital strategy and implementation of web and mobile projects, as well as digital marketing initiatives. She has 18 years experience in the digital and media space, including MIT’s Technology Review, where she launched the online business, and International Data Group, where she relaunched three major brands and managed the significant growth and change in the company from a print-centric media company to a digital-centric media company.
DIGITAL MEDIA & MARKETING CONSULTANT
Consulting with businesses on digital strategy, marketing strategy and the creation and management of digital products.
Work with clients to develop digital product strategy and digital business requirements.
Deliver usability analysis and competitor analysis.
Create functional requirements documentation and handle vendor selection.
Manage project implementation and launch.
Develop digital marketing strategies including search, social, email, lead-generation and CRM development.