Digital Media & Marketing
GETTING YOU ON THE RIGHT PATH
Broad & Deep Experience
Not everyone has both broad and deep experience. Most people have one or the other. I pride myself in being someone to help with the big picture and also know how to get things done. My experience is a blend of digital product and marketing strategy, operational management and execution. I have years of experience in creating digital properties and programs that resulted in deep engagement metrics and significant growth. I have extensive experience in all aspects of managing online, mobile and social: technology, user interface design, marketing, audience development, analytics, online content and operations.
DIGITAL BUSINESS STRATEGY
Translating Your Needs
Taking your business strategy and translating it to a digital strategy can be daunting. Through interviews (staff and customers), and a thorough review of both your business and operational needs, I'll get you there.
MAKING IT REAL
Documenting and Detail
The next step is making your strategy actionable. Functional requirements, digital marketing plans, and vendor selection will make you ready to actually get things done.
Project Management and Implementation
My expertise is to continually manage the build and launch of products and programs that tie back to the original strategy, and that also evolve as the business changes.